Compare
Customers are always looking for the best deals when investing in a product or service. Normally consumers use price comparison apps and websites to find the best price for the product they’re looking to buy or service to enroll in. With countless price comparison websites on the market, it’s never been easier for your customers to find the best prices around. You can learn to master the art of product pricing by analyzing how different companies price their product or service. In this article, you’ll read about the in’s and out of the comparison world.
Some Interesting Findings About Price Comparison
- When it comes to Online Shopping, 81% of consumers conduct online research before buying a product.
- Even if consumers prefer to make the final purchase in person, they still do their research online first. A study by Market Track shows that 80% of consumers do online price comparisons in all categories before signing up for a service or making a purchase decision online.
- On average, customers tend to visit at least three websites before making their purchase decision. As a general rule, the more money that a customer is planning to spend on a product or service, the longer they’re going to be searching for the best deals online. For instance, when it comes to smartphones, customers tend to spend much longer to compare prices, than when they compare book prices. That’s why it’s no surprise that searching for iPhone price comparisons is a very popular search query.
- A study by the e-tailing group discovered that consumers highly value the ability to research a product or service before purchasing it, in order to find the best price guarantee. The current online consumer behavior is based on the efficiency of price comparison. This means that customers are highly likely to Google prices of the product or service they’re interested in, or for instance, use the Amazon price check before they decide what they should buy or who to sign up with. This is where comparison shopping engines and apps step in, in order to facilitate this growing need of consumers.
- Close to 70% of online shoppers use research and comparison site to compare prices for a service or product found on a company’s website. Online shoppers are becoming smart as they increase their digitally savviness. Their ability to research product prices on a myriad of platforms means that they pay the price they perceive a product to be worth. This gives customers a way to have a say in the products they buy or service they sign up for.
Compare products and service online
Browsing online? A little research can save you a lot of money. Even when you know what you want, it can be overwhelming to choose among dozens of companies each offering various products and services. Use these tips to help get the best deal – and to avoid a bogus offer posted by an illegitimate company looking to defraud consumers.
Use Search Engines
If you think you’ve found a good deal, but you aren’t familiar with the service or the company selling it, dig a little deeper. Type the company or product name into your favorite search engine with terms like “review,” “complaint” or “scam.” If you find bad reviews, you’ll have to decide if the offer is worth the risk. After all, it’s only a good deal if you actually get the service or product to work.
Read Reviews and Be Skeptical
When considering a review, think about the source of the information: is it from an impartial expert organization, one consumer, many individual consumers, a columnist?
You can get a good idea about a product’s performance from reading user reviews on retail or shopping comparison sites. But they may not represent the experience of all purchasers. Some negative reviews may come from competitors.
What If There's a Problem?
Ask yourself a few questions: Does the brand have a reputation for good products and excellent customer service? What’s the promised delivery time? How will you contact the seller if there’s a problem? Will the company accept returns? If so, will you be charged restocking fees?